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Open with a destination people want to be in, framed by your app’s UI, then show the job the app does: itineraries, bookings, offline maps, splitting costs. Use photography you own, keep prices and deals out of the frames, and make every screen look like a real trip, not an empty planner.
What sells a travel app
Travel decisions start with a feeling: the beach, the old town, the mountain hut. The first frame should borrow that feeling with one strong photograph, always inside or beside your interface so it is clear this is an app and not a postcard.
Then the practical promise. Trip planners turn chaos into a day-by-day plan; booking apps make it fast and safe; offline guides work without signal. Show the itinerary filled with a believable trip: real place names, times, and a little room for coffee.
Travel is social, too: shared trips, split costs, a plan the whole group can see. If your app does it, a sharing frame often converts the person who then invites three friends.
A five-frame plan for a travel app
A travel set moves from the dream to a plan that works on the day.
Headlines for travel apps
Travel headlines can be evocative, but they still have to say what the app does.
“Cheapest”, “best price” and “deals” are claims and promotions. Keep them out of headlines; Apple keeps prices out of screenshots (2.3.7).
Colour and style for travel apps
Sunny palettes (ocean blue, sand, terracotta) suit leisure travel; calmer navy and white suit business travel. Let photography bring the colour and keep the background constant.
Store rules for travel apps
Use photography you own or have licensed (2.3.9). Photos taken from hotel or airline sites are not yours to use.
Fares, “from $99” and deal banners are pricing in screenshots (2.3.7).
Airline, hotel and rail logos imply partnerships; show them only where you have one.
If the app uses location, your privacy labels must say so, and screenshots should use fictional trips and names.
Do and avoid
- Open with one strong destination photo
- Show a believable, filled itinerary
- Show offline or group features if you have them
- Use your own or licensed photography
- Keep one background across the set
- Show fares or “from $99” prices
- Use airline logos without a partnership
- Show an empty trip planner
- Use postcard photos with no UI
- Use real travellers’ names
Questions
What should travel app screenshots show first?
A destination people want to be in, framed by your app, with a headline about what the app does for the trip.
Can travel app screenshots show prices or deals?
No. Fares, “from” prices and deal banners are pricing information Apple keeps out of screenshots (guideline 2.3.7).
Photos or illustrations for a travel app?
Photography usually wins for travel, as long as you own or license it. One hero photo plus clear UI frames is the classic mix.
How do I show offline features?
Show the map or ticket with the offline indicator from your own UI, and say it in the headline.
