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The Google Play feature graphic is 1024 × 500 pixels (about 2.05:1), JPEG or 24-bit PNG with no transparency, and every listing needs one. Keep your logo and any text in the centre: Google crops and overlays the edges in some places it shows the graphic.
Google Play feature graphic: 1024x500 px · JPEG or 24-bit PNG · no alpha · required Google Play app icon: 512x512 px · 32-bit PNG · max 1024 KB
Where the feature graphic appears
Google uses the feature graphic at the top of your store listing, where it can also sit behind the preview video’s play button, and in places where it promotes apps. Because the surfaces differ, it gets cropped and overlaid in different ways. Design it to work as a whole and as a centred crop.
Design inside the safe zone
Keep the logo, app name and any headline in the middle of the banner, with generous margins all round.
If you add a preview video, a play button appears over the centre, so keep a clean area there or put the key visual slightly off-centre.
Text shrinks to unreadable sizes on small screens. A few words at most, large.
Google’s listing rules ban ranking and price claims such as “#1” or “free” in your title and icon, and discourage them elsewhere. Leave them off the banner.
Making one from your screenshots
The fastest route is to reuse your screenshot set’s design language: the same background colour, the same headline type, one phone or the app icon, and your app name. Your listing then looks like one designed thing from the banner down.
- Start at 1024 × 500
Set up the canvas at exactly this size, or a 2× version (2048 × 1000) scaled down at the end.
- Use your set’s background colour
One flat colour from your screenshots ties the listing together.
- Add one hero
Your app icon, a phone with your strongest screen, or your logo. Not all three.
- Export without transparency
JPEG, or a 24-bit PNG with a solid background.
Questions
What size is the Google Play feature graphic?
1024 × 500 pixels, JPEG or 24-bit PNG without transparency.
Is the feature graphic required on Google Play?
Yes. Every store listing needs one.
Can the feature graphic contain text?
It can, but keep it to a few large words in the centre. Leave out rankings, prices and promotional claims: Google bans them in titles and icons and discourages them in graphics.
What is the Google Play banner size?
The “banner” people mean is usually the feature graphic, 1024 × 500. Android TV apps also need a separate 1280 × 720 TV banner.