On this page 7 sections
Lead with safety and simplicity: who holds the keys, how a send is double-checked, what the app protects people from. Show real wallet screens with fictional balances, keep price predictions and moon imagery out, and make sure the listing matches what Apple and Google allow for your kind of crypto app.
What crypto users check before installing
Crypto has a trust problem, and anyone browsing the store knows it. The people most likely to install a new wallet are beginners, scared of losing money to a typo, or experienced users, scared of losing control of their keys. Both want the same proof from your screenshots: this app is careful.
So the strongest frames are the unglamorous ones. An address check before sending. A recovery screen that explains itself. A clear split between what sits in the wallet and what is staked. A price chart can appear, but not as the hero: charts sell speculation, and speculation is what makes cautious people leave.
Exchanges are judged a little differently, on fees, coin coverage and how fast people can buy. Even there, the first frame should feel stable. A calm, dark interface with one accent colour stands out in a category full of neon.
A five-frame plan for a crypto app
Build the set around three fears: losing the keys, sending to the wrong address, and not understanding what is happening.
Headlines for crypto apps
Crypto headlines walk a line: confident about the product, silent about prices.
Never put a return, a yield or a price prediction in a headline. Beyond the store rules, in many countries those lines count as financial promotion, with legal rules of their own.
Colour and style for crypto apps
Dark interfaces dominate crypto because they read as serious and technical. Pair a deep navy or near-black with one sharp accent, and keep green and red strictly for price direction.
App Store and Google Play rules for crypto apps
Both stores have rules written specifically for crypto, and your screenshots must match what your app is allowed to do.
Apple treats wallets, exchanges and mining differently: wallets must come from developers enrolled as an organization, exchanges only where they hold the right licences, and mining only off the device (guideline 3.1.5(b)).
Apple does not allow crypto apps to pay out currency for actions like downloading other apps or posting to social networks. Do not advertise it in a frame.
Google Play requires crypto exchanges and software wallets to meet licensing or registration requirements in the countries where they are offered.
Projected returns are unverifiable claims (2.3.1), and in many places they are regulated financial promotion.
Do and avoid
- Lead with custody and safety
- Use fictional balances and addresses
- Show the confirmation step of a send
- Keep charts secondary
- Name supported networks exactly
- Show price predictions or yields
- Use rockets, moons or sports cars
- Imply insurance you do not have
- Show a real address holding real funds
- Open with an unexplained recovery-phrase screen
Questions
Are crypto apps allowed on the App Store?
Yes, within limits. Wallets must be published by an organization, exchanges need the right licences where they operate, and on-device mining is not allowed (Apple guideline 3.1.5(b)).
Should crypto screenshots show price charts?
Sparingly. A chart proves the app has market data, but as the hero it sells speculation. Safety and clarity frames convert the cautious users who make up most of the market.
Can I show staking rewards or APY in screenshots?
Avoid it. Advertised yields are claims you cannot guarantee, and in many countries they count as financial promotion with their own rules.
Dark or light screenshots for a crypto app?
Match the app. If your app is dark, a dark set looks honest and premium; if it is light, a cool, quiet light set beats a forced neon look.
