On this page 7 sections
Show a specific job done well: the prompt someone would really type and the answer your app really gives, readable at a glance. Lead with the job (replying to emails, planning meals, homework) rather than “AI”, keep conversations short enough to read as a thumbnail, and never show output your app cannot produce.
What makes an AI app stand out
The store is full of AI apps with the same screenshot: a chat bubble saying “How can I help you today?” That frame proves nothing. People install an assistant when they can see it doing their job, so the hook should name the job: “replies in your voice”, “homework, explained”, “a week of meals from your fridge”.
Then show a real exchange, short: one prompt, one answer, with the useful part visible without reading every word. Lift the payoff (a drafted email, a fixed sentence, a plan) out of the chat as a card. Walls of AI text are unreadable at thumbnail size.
The proof frames should show what makes yours different: it knows your documents, works in your language, remembers your tone, works offline. Specific beats clever.
A five-frame plan for a AI assistant
An AI set should read like a short demo of one job.
Headlines for AI assistants
AI headlines are drowning in the same five words. Name the task instead.
Leave “AI-powered”, “smart” and “revolutionary” out of the headline. Everyone in the category says them, so they carry no information.
Colour and style for AI assistants
AI apps default to violet gradients and glowing orbs. You stand out more with your own clear brand colour and a calm, readable interface: the conversation is the hero.
Skip the glowing brain and the sparkles. Apple asks for screenshots that show the app in use (2.3.3), and a readable answer persuades more than a metaphor.
Store rules for AI apps
Every answer in a screenshot should be something the shipping app produces (2.3.1). Do not polish AI responses by hand.
Do not use other companies’ model names or logos in a way that implies a partnership you do not have.
Google Play requires apps that generate content with AI to guard against harmful output and to let users report offensive content in the app.
If conversations are stored or used for training, your privacy disclosures must say so, and a “private” headline must be true.
Do and avoid
- Name the task in the hook
- Show one short, real exchange
- Lift the useful part out as a card
- Show your real difference: data, tone, language
- Keep text readable at thumbnail size
- Use a generic “How can I help?” screen
- Show hand-polished answers
- Lean on glowing brains and sparkles
- Fill the phone with a wall of text
- Imply ties to other AI companies
Questions
What should AI chatbot screenshots show?
One specific job done well: a real prompt, a useful answer and the payoff lifted out where it can be read. Name the task in the headline instead of saying “AI”.
Can I edit AI answers to look better in screenshots?
No. Screenshots must reflect what the app really does (guideline 2.3.1). Re-run the prompt until you get a good real answer and use that.
How do I make long AI responses readable?
Show only the start of the reply and lift the key result (a draft, a plan, a fix) out of the phone as an enlarged card.
Do AI apps have special store rules?
Google Play requires AI content apps to let users report offensive output and to guard against harmful content; both stores apply their usual accuracy and privacy rules.
